Yellowstone Park Foundation

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1 Challenge As the official fundraising partner for America’s most beloved park, the Yellowstone Park Foundation needed to appeal to a new generation of donors and volunteers in a way that their old etched black and white logo wasn’t communicating.  

2 Our Approach We worked with senior leaders at the Foundation to determine the right set of brand attributes and then developed new positioning, an identity system, materials, and a short film that was narrated by Tom Brokaw.

3 Results The new collateral was distributed to over 25,000 donors and potential donors. The film has received over 8,000 web views and continues to be featured at events and airports displays.

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