US Treasury Edugraphic

  • 1_Brand_CS_Financial_Literacy
  • 2_Brand_CS_Financial_Literacy

Using a brand-development approach, this graphic was created as a tool to help educate Americans about the five core financial competencies that can help them manage their money better. The highly visual nature of edugraphics make it possible to translate difficult concepts into an easy-to-understand story that helps create awareness—the first and necessary step toward changing behavior.

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