Heart disease is the #1 killer of American women. This iconic identity was carefully crafted to resonate with women, conveying the importance of heart health and signaling a movement for awareness and change. Our Red DressSM icon has become ubiquitous, appearing on everything from Cheerios to Diet Coke and Minute Maid packaging.
The Heart Truth is a program of the National Heart, Lung, and Blood Institute. The Heart Truth, its logo, and The Red Dress are registered trademarks of HHS. Red Dress and Red Dress Collection are service marks of HHS.