Ogilvy Washington

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1 Challenge To stand out from the pack of PR firms and advertising agencies, we needed to make Ogilvy Washington’s unique capabilities known to key decision-makers.

2 Solution We set ourselves apart with a strategic twist on a phrase that was highly familiar to our audience. Along with positioning ourselves as key insiders who could help clients get ahead in Washington, this self-promotion showed that we were creative and fun to work with.

3 Results The ad made a powerful impact in Politico, National Journal and Roll Call and got our message across to the key decision-makers we set out to reach.

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