Free File lets taxpayers with a household income of $57,000 or less choose from a variety of software programs to file electronically. But Free File had a hard time standing out in the glut of tax prep advertising.
Working with social@Ogilvy
, we reached our key audience of young taxpayers with a fun, in-your-face approach that emphasized the major benefit—Free File lets you file your taxes for free.
The campaign has just been launched, so no results are available yet.