IRS 2013 Campaign

  • 1_Campaign_CS_IRS_FreeFile
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1 Challenge Free File lets taxpayers with a household income of $57,000 or less choose from a variety of software programs to file electronically. But Free File had a hard time standing out in the glut of tax prep advertising.

2 Our Approach Working with social@Ogilvy, we reached our key audience of young taxpayers with a fun, in-your-face approach that emphasized the major benefit—Free File lets you file your taxes for free. Check out the cookie and penny banner ads.

3 Results The campaign has just been launched, so no results are available yet.

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