Free File lets taxpayers with a household income of $57,000 or less choose from a variety of software programs to file electronically. But Free File had a hard time standing out in the glut of tax prep advertising.
Working with social@Ogilvy
, we reached our key audience of young taxpayers with a fun, in-your-face approach that emphasized the major benefit—Free File lets you file your taxes for free. Check out the cookie
The campaign has just been launched, so no results are available yet.