CDC’s i2i: What R U Looking 4™ Reel

Our social media strategy plays an important role in the CDC’s i2i: What R U Looking 4™ Program. We needed to create content that either reinforced messages being delivered through program materials or prompted thinking and conversations on the topic of healthy behavior.  The result is this animation and series of quirky videos featuring an odd cast of characters dealing with everyday situations that our audience can identify with and ultimately model.