American Floral Endowment


MURDER, SEX, and GREED? It's an unusual approach for the floral industry, but we were determined to create awareness for how the American Floral Endowment is the "greenhouse" for the floriculture industry and is a growth mechanism for its future sustainability.  Ogilvy's Creative Studio, along with our team of nonprofit experts, created this provocative video to surprise and engage industry members and showcase how AFE is developing young industry leaders and is the funder of valuable research. The release of the video has exceeded all expectations, being showcased at major industry conferences, offered free advertising and editorial in industry publications and distributed and shared widely by its leadership.